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Break-even ROAS calculator
Enter your selling price and product cost to instantly see the ROAS your ads need to break even.
Add shipping, fees, and other costs (optional)
1.42x
You need 1.42x in revenue for every $1 spent on ads.
Break-even CPA
$53.00
Contribution margin
70.7%
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$1 for your first 3 days, then your selected plan from $149/mo. Cancel before it renews. New customers only.
From numbers to better creative
Your ROAS is only useful if your creative operation can keep up.
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ROAS formula
How break-even ROAS works
First, subtract product costs, fulfillment, processing fees, and other variable costs from your average order value. The amount left is your break-even CPA. Divide average order value by that amount to get break-even ROAS.
Why it matters
Set smarter ad targets
A campaign can look profitable at the platform level while losing money after product and fulfillment costs. Use break-even ROAS as your floor, then use target ROAS to protect the profit margin your business needs.
Frequently asked questions
ROAS calculator FAQ
What is break-even ROAS?
Break-even ROAS is the return on ad spend where revenue covers your advertising and variable costs without producing a profit or loss. A higher contribution margin creates a lower, more achievable break-even ROAS.
How do you calculate break-even ROAS?
Subtract product cost, fulfillment, payment fees, and other variable costs from average order value. This gives you break-even CPA. Divide average order value by break-even CPA to calculate break-even ROAS.
What costs should I include?
Include every cost that increases when an order is placed, such as product cost, packaging, pick and pack fees, shipping subsidies, payment processing, and sales commissions. Do not include ad spend because the calculator solves for it.
Is this calculator free and private?
Yes. The calculator is free, has no account requirement, and performs every calculation in your browser. Your business numbers are not uploaded or stored.
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